Open your store on a marketplace
built for your category
Reach an engaged, intent-driven audience within a comfortable, category-friendly platform. HotFriday gives intimate wellness and lifestyle sellers the tools, payments and reach to grow. Apply to join our founding sellers
List products that mainstream marketplaces restrict — within clear, responsible guidelines
Integrated, compliant payments and payouts so you can focus on selling, not plumbing
A full seller dashboard for catalog, inventory, pricing, orders, logistics and analytics
Dedicated onboarding and an account team that knows your market
Apply to sell
Tell us about your business and we'll take it from there — our partnerships team will reach out personally with next steps
We set up your store with you and get you selling fast
Founding-seller rates on commission and payouts
A dedicated team for catalog, marketing and growth
A say in the features and products we build next